Page 99 - Kim Hong Tee - Design Booklet Year 3
P. 99
NEOTO
Marketing Brand Escence
After doing several primary research on a product
such as market map and competitor reviews,
a brand escence is form to generate ads and
landing page etc that follows the same message
and purpose of the brand across all marketing
materials.
The brand name of the made up company
NEOTO came from the word neat which suit the
product of desk accessories.
The business is a premium brand based on
authenticity and craftsmanship, focusing on
leather goods in the stationeries and writing
industry. The business sells a wide range of
products from pens to organizers to notebooks,
though most products are made in-house some
hardware and pens are outsourced due to limited
capabilities. The business plan or selling point
other than customization is they mainly sell by
matching collections or sets of desk accessories,
acting like a renovator or curator for customers
working desks, revamping, and elevating the
work environment, plus enhancing the customer
mood and work performance overall and give a
sense of accomplishment to the person’s life.
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