Page 13 - Process_Book_Amol

Phase 1

v
Disco
er Phase

Competit
or Analysis

lik
airlines
competitiv
,
heat
and
clearly
analytics
how
e
Air
easyJet,
The analysis showcases leading e Wizz airBaltic data and
,
anair
use
Ry
experience
t
user
emplo
e
attention-tr
t
map ools o maximiz and web page design. These airlines y acking and biometrics techniques o
t
e
user
wher
pr
edominantly
focusing
inter
y
out
while
ther
identify users act, on e a or spent the intends carr some
time
is
click
e
t
wher
o
engagement
Off
or
earn
anair
actions. example, Flight page significant, 47% the airBaltic 44%
"Special
attention,
is
'
attr
s
acting
Ry
of
F
ers"
landscape
e
r
competitiv
e
entir
users.
t
booking
usability
the
these
All
ad
o
contribute
conv
om positions ser ersion of
The
ates.
vices
and
fr
of
es,
incentiv
ogr
ams,
lo
alty
y
pr
ser is in table. the ences including
illustr
ed
the
ated
ed
vices
off
er
eatur
diff
esses
er
user
in
The
f
comparison
str
r
ound-the-clock suppor es.
a f
eatur
t, flexible booking options, and extr

11