Page 9 - Process_Book_Amol

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oduction
Intr

Timeline
Planning and

r
F
b
N
o
c
e
a
O
n
c v D a e M p y
t
J
r
A
a
M

y Phase
o
Disc
v
er

atur
opic, Lit
e r
e
er
, Competitiv
e
w
vie
Rip the brief
, Final t
anal
sis
, Quantitativ
e r
esear
ch.
ch, Qualitativ
y
esear
e r

Define Phase

, Themes
Synthesisation, Affinity mapping
,

y insights
, P
ersona &
Common insights
, K
e

y
, User journe
Empath
enarios
, St
,
y & sc
or
y
ement.
HMW Stat

elop Phase
De
v

, Big ideas
ork
shop
, R
apid ideas
Design w
,
,
er ideas
t
Clus
, Car
, P
riorities idea
ting
d sor
, T
ask
w
ect, User Flo
Inf
ormation ar
chit
y Boar
s
d.
or
w
Flo
, St

Deliv
er Phase

o
L
w fidelity wir
ames
, T
efr
es
ting &
efr
f
,
ames
eedback, Mid fidelity wir

ting & f
anding &
eedback, Br
T
es

ositioning
efr
ames
,
, High fidelity wir
P

F
eedback.

07