Page 40 - Process book Amy Fitzpatrick

Ideation

Final solution

After following a thorough review of the three ideas

presented in class for my lectures, based on feedback

and recommendations that allowed me to finalise my

idea and create a solution that fits my project. This

feedback led me to combine different elements from all

three of the ideas. I began extracting aspects of each

idea pulling out the strongest concepts to fill gaps in

the market that were uncovered and improve upon

already existing systems in the tourism sector that I

believe could be improved to benefit and increase

profit if implemented. Some of the elements that were

combined to create the refined and final idea are the

quiz or questionnaire, the promotional aspects of idea

two and the tour guide elements of idea one.