Page 41 - Process book Amy Fitzpatrick
P. 41

Ideation





                Scope of Solution










                Scope:


                • Must be functional

                • Multipurpose


                • Help promote tourism in Kilkeny


                • Expandable to other counties to encompase Ireland

                •  Make travel easier and less stressful fo rpeople


                • Easy information access point





                Technology/ Platforms:


                • Application

                • Posters





                Touch points:


                • Posters


                • Advertising

                • Promotional material


                • App

                • Branding


                • Potential for website version
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