Page 6 - Jorge Bustos Parra
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     Introduction                                               Original Product
        Objective                                                   Advantages                                         Disadvantages
        This project’s goal is adapting an                          Flexible neck                                      Susceptible to light dazzling
        existing product to a different kind
        of user.                                                    Clamp for gripping to shelves                      Too many pieces
                                                                    Ease of installation                               Narrow clamp
        Both technical and aesthetical
        changes will be applied to adapt                            Neutral colors                                     Instability
        the original product to a new
        environment of use and expected                             Slick design                                       Loss of grip over time
        user.
        New user
        The original product will be
        modified to appeal to a different
        user. The new public for this
        product will be infants, so the
        redesign will be more suitable for
        them.
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