Page 60 - Xinyi_Guo_Process_Book

CHAPTER SIX

BRANDING

Overview

We are a company that provides users with an efficient and friendly campus navigation
experience. User experience and navigation efficiency are our primary goals. We provide

users with a hybrid navigation method, which allows the departure and arrival information

to be gradually disclosed, so that users can feel the intuitiveness of the entire campus

navigation system. Accuracy and clarity are the core communication content of this brand,

so that users can always believe that they are on the right path. We are committed to
creating an easy and stress-free navigation experience, so that users feel supported at all

times .

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