Page 13 - Kim Tee Hong MDP Book

KENYA HARA / PHILIPS

PRODUCT

PREDECESSOR

Philips contributed to the development of various industries in several ways. They
played a significant role in the lighting industry, revolutionizing it with innovations

such as the compact cassette, CD, DVD, and Blu-ray formats. Philips also co-
invented the lithography process, which is crucial for chip production, leading to
the establishment of companies like ASML and TSMC. Additionally, Philips made

advancements in consumer electronics, particularly in audio-visual products,
following the example of their Japanese competitors. However, over time, Philips

struggled to keep up with changing consumer trends and failed to capitalize on
emerging technologies, leading to a decline in their influence in these industries.

The is a unique invention developed by Philips in the area of shavers. This
innovative system features circular blades that rotate to efficiently and comfortably

cut hair during shaving. It is designed to provide a close and smooth shave, allowing
for effective hair removal without causing irritation or discomfort. This technology
has contributed to the creation of defensible and profitable shaver product lines for

Philips, showcasing their expertise in the grooming industry.

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