Page 74 - Patricie Koci

“A well-chosen design can

start a chain reaction.”

I view design as a tool for a positive impact on our daily life. Living
in a world where I am privileged makes me think of ways to give

the opportunity of joy to others. Design, whether we want to or not,

is rooted in emotions and needs, and therefore the main approach
should be empathy. I believe in simplicity, empathy, aesthetics and

functionality, because all these combined can create a positive

experience, and even one positive emotion can lead to a big change.