Page 19 - Maeve Whelan
P. 19

Brand





         Essence





         Wheel                                                                                                                  Time-Saver                     Ambidextrous





                                                                                                                Quality of Life                                                Reliable


                                                                                                                                                                                        Aesthetically
                                                                                                      Empowers                                                                              Pleasing




                                                                             What the product does for me?                                                 How would I describe the product?
                                                                                                  Frees                                                                                           Homely





                                                                                           Gives control                                                                                              Safe








                                                                                            High-Tech                                                                                                Confident




                                                                                              With the times                                                                                        Liberated





                                                                                                      Motivated                                                                           Determined





                                                                                                                 Nature Lover                                                  Competent



                                                                                                                                                                    Relief
                                                                                                                                     Modern                                  How the product makes me feel?












                                                                                                                How does this product make me look?
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