Page 36 - Ken O Brien
P. 36
Circuit of Culture:
Representation Production Identity Regulation Consumption
The iPod’s personality was Apple's original iPod was The iPod brand gave the The iPod was compliant The iPod was was commonly used
seen as unique, tech savvy and one of the first products impression to customers a with all environmental and when people would exercise, or
highly innovative. It represent- made that was able to utilise sense of identity which also regulatory standards at the do various recreational activities
ed positive experiences and the method of Just-in-time fulfilled an emotional need to time of its release. The but most commonly when people
brand meaning through value manufacturing, this enabled belong. It had a unique appeal enclosure of the original iPod were mobile and on the go.
placed on original and consis- the Apple to ship millions of to a remarkable range of ages was made from polycarbonate Sharing music and media were
tent technological innovations iPods globally with virtually and personalities. and stainless steel, which are common Practices associated with
over time. no inventory surplus. highly recyclable materials. the iPod and this became tightly
associated with the development
of interpersonal relationships.
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