Page 37 - Ken O Brien
P. 37
Semantics:
Semantics is the study of meanings, how meaning can be communicated
through the interpretation of symbolic qualities, forms and the context of
their uses. This study focused on the way the iPod brand communicated
its unique value and personality through its visual, verbal and nonverbal
messaging through Colour, Form and Style as well as through visual and
cultural references.
Visual & Cultural References:
The materials such as stainless steel gave the impression of
being very high quality. The iPod created a sense of being
apart of a tribe, people could identify other iPod users by the
iconic white earbuds which also indicated “coolness”.
Colour Form Style
The original iPod had a neutral The iPod form was defined by the The iPod design was influenced
monochromatic colour scheme that iconic scroll wheel. The rounded by the Braun T3 radio. The white
accentuated the functional compo- edges, tactile features and smooth polycarbonate front with a lucite
nents of the device and amplified surface made it a comfortable thing layer gave it an alustrous sheen that
the sense of simplicity. to hold in the hand. made the product stand out.
32
