Page 8 - Thomas Farrell
P. 8
SWOT Analysis
Weaknesses
Strenght
Packaging Style Packaging contents
Name of Brand is well established Lack of heat warning
Colour is suitable for the target market Instructions
Price is cheap and can be competitive +/ - Buttons
in lower end market Build quality
Materials
Effort required to close prongs
Opportunity Threats
Improve ergonomics The lack of heat warnings could leave
If redesigned well can undercut an oppurtunity for a law suit.
other brands in market. Other Babyliss hair straightners
Hair straightners that provide a sense of Big brands designing cheaper products
elegance and style are needed in the market. Cheap hair salons.
Babyliss could get a celeberty to do an
advert or promote the product.
