Page 17 - Florina Jennesson
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Introduction Company
The brand created in class should be considered a life brand. It grows and matures with the user.
The primary target group can be defined ass young adults, between 20 and 30 years old with a
demand for quality.
The imaginary furniture company that works with the materials leather and wood, combines the
demands for quality and durability, which perfectly adapts to any life situation and yet remains easy
to maintain.
Insight and KBB
Defines and combines the
client‘s demands and the
brand‘s ideas.
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