Page 27 - Florina Jennesson
P. 27

- High Quality                                                                - no brand
             - Sustainable leather                                                         - user of
             - Responsive order                                                            - no pov on products

             - Personalize                                                                 - simple products to
             - Multiple colors                                                             - make
             - High craftmanship                                                           - small
             - creative                                                                    - digital marketing

             - design                                                                      - leather quality
             - speed of makeable




                          STRENGHTS WEAKNESSES






               OPPORTUNITY THREATS











             - Competitive market                                                          - Higher distribution
             - Cheaper alternative                                                         - Build brand
             - Fickle market                                                               - New products range
             - collaborations (celebrities)                                                - Innovation
             - 15 euro as gift for tax                                                     - easy to replicate

               deduction                                                                   - Competitors
                                                                                           - vegan leather
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