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CORPORATE IDENTITY

Shield: it symbolises their proud Wordmark: it thier most valuable

heritage, and it presented asset, and it should be given pride

profoundly with clarity and of place and should presented with

consistency. clarity and consistency.

ABOUT BRAND MATERIALS

Philips & Co was founded Brand promise: ‘’sense and simplicity’ Materials and Finishes:

in 1891 in Eindhoven, the is use repeatedly and can not be these are applied systematically

Netherlands, by Frederik substituted even when it is’nt used. to creat distinction for thier brand

Philips and his son, Gerard. People & Product photography : and differentiation of thier propositions.

Recognizing the opportunity natural, intimate photography Distinction is achieved by using materials

presented by the mass-market captures thier brand promise by and finishes that enhance the presentation

introduction of electricity, portraying people benefiting and raise thier appeal, they creat a

and inspired by Gerard’s from thier technology. perception of luxury across thier product

keen interest in scıence and Products are presented proudly, range, making themselfs stand out from

engineering, the pair soon showing thier distinctive the crowd through quality and consistency.

conceived a bold but timely form and fucttion. Differentiation is achieved by through

plan: cost-effective, reliable Color: Philips is colorful and thier commintment to quality and staying

electric incandescent light bulbs. thier brand is blue and white true to thier identity principles, while

Products come and go.. simultaneously matching the tone and type

Technologies change... But Philips of materials to thier proposition.

is still about one thing:Creating Typography: Philips typography is

meaningful innovation that inviting and highly legible and has

improves people’s health has enduring style. Gill Sans is used

and well-being. as the official font for Philips

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