Page 10 - Portolio SEMIOTICS OF DISCOURSE FINAL

concepts for this new object; the other is, beyond that suitability, to justify

the relevance of the semiotic approach.

I will talk about the second part of the problem – the “why” – before offering

some clues about the first part – concerning the “how”.

So, why bring new objects to semiotics? Because semiotics is a general

theory, and is an empirical one. Generalization needs to be tested, over and

over again, in a spreadable world:

The implicit postulate underlying the quest for a method of semantic analysis that we

have pursued for many years urged that such discourse analysis could only be considered
justified if its procedures were applicable to the interpretation of any kind of discourse.