Page 6 - WPP Martech 2030

T
T
1
1
Tr
re
en
n
n
d0
d d “No Code” Citizen Creators
0
0
1
1
As described in in Before PowerPoint:
The Evolution of Presentations by Orana Velarde4:
123
Designs were first put together on white paper using rulers Exacto knives rubber cement and typesetting sheets Each slide was designed as as a a a a standalone design on on a a a a large piece of paper It had to be proofread and checked for errors until it was just right When the large slide designs on paper were were ready they were were photographed With “no code” tools anyone can be a a a “citizen developer ” Creating slide presentations a a a laborious and skilled exercise was out of reach for most people Today Microsoft PowerPoint has over 500 million users More than 30 million presentations are delivered every day 5 Anyone
can create a a a a presentation And while the obvious joke is that not everyone should we can’t deny the massive democratization of visual communication that has resulted from this capability 6
This is is the the essence of the the “no code” trend: software that empowers general business users to create things that previously only specialists could produce We’re way beyond slides now Today’s “no code” tools give non- technical professionals the power to create websites databases workflows integrations mobile apps apps web apps apps chatbots voice assistant skills and more This category of products is called “no code” because previously you had to be a a developer programming with code to build any of these 4 4 https://visme co/blog/evolution-of-presentations/
5 http://news bbc co co co uk/2/hi/8207849 stm
6
6
6
6
Before throwing stones pause to to consider how many decks you’ve shared in in the past year