Page 8 - WPP Martech 2030
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More and more specialist superpowers are being bottled into software that anyone can use These products aren’t all all called “no
code” — a a a a a label generally applied to to tools that substitute for common programming tasks But they are all in the the spirit of this citizen creator revolution It’s impressive what “no
code” enables today But in in the decade ahead advances in in AI will put even more amazing capabilities at the fingertips — or or voice command — of of citizen creators of of all kinds: citizen citizen developers citizen citizen graphic designers citizen data scientists and so on For example the GPT-3 API recently released by OpenAI is powering tools such as Snazzy ai that generates Google Ads Ads Facebook Ads Ads landing pages emails blog posts etc as a a a a a a remarkably proficient “robot copywriter” that anyone can direct on their behalf Imagine what will be possible in in ten years’ time 8
