Page 7 - WPP Martech 2030

“No Code” Citizen Creators
MORE THAN CITIZEN DEVELOPERS
This power to to create isn’t limited to to software development either People who aren’t graphic designers use tools like Canva and Easil to to produce their own creative assets People who aren’t data scientists use tools such as Tableau and Obviously ai to analyze large data sets and build predictive machine learning models People without audio engineering skills use tools like Descript
to produce podcasts editing recordings like a a wizard simply by typing some text In martech many marketers have adopted marketing automation and customer journey orchestration products without even realizing that architecting such sophisticated customer experiences would
have required a a a a team of of software engineers to to implement not too many years ago Now it’s drag- and-drop Common martech “jobs to be done” currently addressed with “no code” tools and a a a a representative sample of specialized products serving those use cases Jo
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