Page 6 - Marketing Insights

INSIGHTS EXAMPLE

1. Current marketing investment has reached

940 people in the market for a full-size SUV

in the past 30 days

2. 940 people is approximately 24.35% of the

local Total Addressable Market

3. That means that 75.65% of the customers for

full-size SUVs are not being reached with the

current marketing investment

There are approximately 2,895 people who are

actively in the market for a full-size SUV in the

past 30 days in your area who were never

reached with your current marketing investment.

Conclusion: You can increase your investment 4X

to reach these customers

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