Page 8 - Marketing Insights
P. 8
90 DAY ACTION PLAN
First 30 Days First 60 Days First 90 Days
• There needs to be a minimum of 500 • Compare current marketing efforts • Look for new opportunities.
site visitors (1,000 or more is better) and look to see if optimizations can • Is there an opportunity to reach
in order for the data to be truly be made for content, messaging, or more of the same audience based off
meaningful. creative. the current reach percentage?
• Your report will show the total active • Begin to group your customers into • Are there certain behaviors or
reach number for your website so categories or what we call buyer demographics that can be targeted in
wait until you reach the minimum personas. a new campaign? Think about the
threshold before taking any action. personas built in the first 60 days and
strategies to market to each of them.
8 It is important to have both website insights and advertising insights
