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U P W A R D B O U N D
TABLE OF CONTENTS
EXECUTIVE SUMMARY 0 3 VISUAL/VERBAL ELEMENTS 1 6
RESEARCH 0 4 CAMPAIGN CHANNELS 1 8
SWOT 0 5 FACEBOOK 1 9
COMPETITIVE ANALYSIS 0 6 INSTAGRAM 2 3
TARGET MARKET 0 8 VIRTUAL CONFERENCE 2 6
OBJECTIVES 1 1 MEDIA 2 7
CREATIVE DECISIONS 1 2 TIMELINE 2 8
CAMPAIGN THEME 1 3 BUDGET 2 9
KEY MESSAGE ELEMENTS 1 4 PEOPLE NEEDED 3 0
SLOGAN 1 5 REFERENCES 3 1
C O N T E N T S 2
