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U P W A R D B O U N D

DIRECT COMPETITIVE ANALYSIS

Our direct major competitor would

be the Greater Ozarks Centers for

Advanced Professional Studies (GO

CAPS).

GO CAPS offers several services such

as professional skills development,

self-discovery, and career exploration. GO CAPS targets the same market as

Upward Bound, but broadens their services to more schools.

A major strength of GO CAPS is their hands-on approach to discovering

students' passion and career interests. A weakness of GO CAPS is they limit the

age of their target market to high school junior and seniors only, whereas

Upward Bound offers their services to 9-11th graders. 2

C O M P E T I T I V E A N A L Y S I S 6