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U P W A R D B O U N D

GEO-DEMOGRAPHICS

We are targeting college-seeking students and their parents in the Springfield area,

specifically students who currently attend Central, Parkview, and Hillcrest High Schools.

BEHAVIORGRAPHICS

The behavioral patterns we took into consideration when evaluating our target
market are as follows:

1. Their dependency on our benefits
2. Their loyalty to our program

3. Their user status*

*whether or not they have all the necessary information to make an informed decision to choose to be a part of our program

T A R G E T M A R K E T 10