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U P W A R D B O U N D

CAMPAIGN THEME

Emotional Storytelling

Through the use of an emotional theme, we want our campaign to go beyond just

focusing on the services offered by our client, but rather show the impact they can

make.

We plan to do this through "testimonial style" storytelling on our social media

platforms, where past and present Upward Bound participants will share their

experiences in the program. Not only will this give parents and students the chance

to create an emotional connection to the students, but bonds them to the program

itself.

C A M P A I G N T H E M E 14