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U P W A R D B O U N D
VISUAL/VERBAL ELEMENTS
Throughout this campaign, the
The colors below are what makes up
our creative campaign. We chose E focus on the brand is about
S these colors in order to be consistent C simplicity. We want to catch
with the Upward Bound logo and the eyes of our target market,
R Missouri State University. Since A while also maintaining a
O Upward Bound is a nationwide F professional, simple, and
program, we wanted to make sure
L that our campaign and our program E cohesive message. In order to
not distract our target
O is recognizable as Missouri State. P audience from the bigger
These colors will be unvarying
C throughout the campaign. Y picture (the services Upward
T Bound offers), the font chosen
for the headings and body text
is ABeeZee. Headings are
bolded in order to stand out.
#5d0008 #000000 #a6a6a6
V I S U A L / V E R B A L E L E M E N T S 17
