Page 19 - Upward Bound Plansbook_Final Copy_Neat

U P W A R D B O U N D

FACEBOOK

Facebook will be an important platform that we will be utilizing in our campaign.
Since Facebook tends to have an older demographic, it is vital to use this platform

to reach the parents of the potential students we are targeting to join the program.

Facebook will serve as a place for any posts that are longer in length and/or give
updates about upcoming Upward Bound events, trips, and informational content.

Additionally, after events or trips have taken place, Facebook can act as the perfect

place to share candid pictures, videos, and memories for students and their parents
to look back on and reminisce together.

In the midst of this more spontaneous or organic content, Facebook will also have

pre-set weekly testimonial posts every Monday and Wednesday. In each of these, a
previous program participant will tell their story of how Upward Bound helped

them to grow into what they are today (via video).

F A C E B O O K 19