Page 23 - Upward Bound Plansbook_Final Copy_Neat

U P W A R D B O U N D

INSTAGRAM

Instagram is an integrative part of this marketing campaign. Based off of the user
demographics shown on page 23, our target audience falls perfectly in group that uses

Instagram the most. With this information in hand, it is more than likely that the current

participating students, past participants, and potential participants alike are likely to use
Instagram already.

Through Instagram, our goal is to attract those interested in the program, or have
graduated from the program alike. Not only will this page provide the opportunity for

those who were previously in the program to look back on old memories and see how

they've grown, but allows for the opportunity to inspire potential participants as well.

In order to create one image across multiple platforms, the Upward Bounds Instagram

page will feature picture only versions of the Facebook testimonial videos on every

Tuesday and Thursday. Since these will be more story-esc, the captions on these posts
will be anecdotal in nature and retell the highlights of each story. Beyond this, posts of

student flashbacks, or event highlight reels can be posted as well. With this mix of

scheduled and organic content, the page will seem more relatable and human like,
rather than corporate.

I N S T A G R A M 23