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U P W A R D B O U N D
PSYCHO-GRAPHICS
We sought out to understand the motivation and values of
our target market.
In research, we discovered our target market values the
importance of learning, and demonstrates the desire and
ability to succeed in high school, as well as to graduate
with a college degree.
Our target market may sometimes lack the motivation to
do the tasks listed above, which is why Upward Bound is
needed to help provide the inspiration they need to thrive
and be successful overall.
T A R G E T M A R K E T 9
