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P. 5
U P W A R D B O U N D
SWOT ANALYSIS
STRENGTHS WEAKNESSES
Free tutoring for classes, ACT and SAT testing.
Little-to-no engagement on social media
College visits and out-of-state trips. platforms.
Relationships with career professionals, new
friends and memories that will last a lifetime. Focuses target audience to 3 high schools in
the Springfield area, narrowing their market.
Scholarship and financial aid assistance.
Involved, passionate, and knowledgable staff.
OPPORTUNITIES THREATS
COVID-19 and it's possible effects on family
Room for expansion on social media income, university enrollment, and mental
platforms with new campaigns and health.
interactions.
Stuggles to build relationships with busy
Increase in the quality of engagement with liaisons within schools.
potential program members, parents, and
supporters. Struggle to recuit students against competitors.
S W O T A N A L Y S I S 5
