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Your Guide To Select The Right Yacht Sales Firm BY KIMBERLY SMITH SEPTEMBER 8, 2020
Are you bringing your listing to a yacht sales firm that has the proven marketing expertise and sales results to get your yacht sold quickly? If you are not sure, it’s time to ask some important questions. Surely you want to choose a reputable, experienced firm to represent your yacht and get it the targeted online exposure that it deserves. The way listings are marketed in this industry has changed dramatically in the last several years and it is critical to work with a company who has not only adapted to theses changes but is thriving in them. To help guide you in your search, here are some helpful questions to ask when on the hunt for the right yacht sales firm. For your consideration, we have taken the liberty of providing you with our firm’s responses and best practices.
1. HOW DO YOUR YACHT SALES COMPARE TO OTHER BROKERAGES?
Selling more than 400 boats annually, HMY’s sales continue to grow. In 2018 and 2019 our firm eclipsed over $500 million in transactions and we are on pace to surpass that figure in 2020.
2. HOW WELL OPTIMIZED IS YOUR BROKERAGE FIRM?
HMY is among the most optimized brokerage firms online today, backed by a talented team of digital experts who are constantly applying Search Engine Optimization (SEO) best practices to our website and our exended digital ecosystem. We know that Google looks at 200 various elements for SEO and we strive to leverage as many of those different areas of optimization as possible.