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3. WILL MY YACHT’S LISTING BE SEO FRIENDLY?
Our commitment to optimization includes taking the time to write your listing in a way that ensures it will have a high rank in Google search results. We apply specific keywords and phrases that match consumer search behavior and expose your listing to potential buyers. HMY also employs a variety of on-site and off-site tactics known for getting
us the search result we want for our client.
4. HOW DO YOU LEVERAGE ANALYTICS TO BETTER POSITION MY LISTING?
HMY uses highly advanced digital analytics to attain comprehensive market, yacht, customer, and behavior trends. This perspective allows HMY marketing and sales teams to pivot our message, digital channel, and frequency on-demand to obtain better lead-generation results and qualified exposure. Digital analytics strategies have already yielded a substantial increase in qualified leads on our customer’s yacht listings for 2020 – in fact, HMY’s leads have increased over 90%.
5. HOW DOES YOUR EMAIL MARKETING STRATEGY SELL MY BOAT FASTER?
Unlike many firms, HMY invests a great deal of time organizing and maintaining an up-to-date database of customers, leads and industry professionals so that ourengaging newsletters are put in front of the right audience on a regular basis. Our highly targeted contact list paired with a well-executed email campaign results in more leads! After the send, our team tracks the results of each email campaign to quickly identify what's working and to make smart decisions moving forward.
6. HOW IS YOUR FIRM'S USE OF SOCIAL MEDIA SELLING MY BOAT FASTER?
We understand the power of a solid social media strategy. Being active and growing our audience on Facebook, Instagram, Twitter, LinkedIn and YouTube allows more opportunities to advertise your listing and reach the right customer at the right time. At HMY, leads come in from our social media platforms all the time. As our social media reach and engagement continue to rise, so do the leads that come in from those posts.
7. IS MY YACHT PHOTOGRAPHED BY A PROFESSIONAL?
Professional yacht photography is an absolute necessity when it comes to properly showcasing a listing. Ensuring that your boat is well-represented with the most impressive photos possible is money well spent. HMY understands that image is everything, and sometimes the first image a buyer sees can capture their interest. When we produce a photoshoot for your boat, rest assured, it will showcase it perfectly.