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8. WILL YOU PRODUCE A VIDEO FOR MY YACHT?
Not only do we shoot professional video of your yacht, we employ a finely tuned custom video strategy that includes walkthroughs, and social media shorts, all tied into the worldwide Google search and your listing on HMY.com. HMY received over 5.4 million video views on our YouTube channel with our top walkthrough video receiving over 850,000 views. In the month of August 2020. Our channel had more viewers spending more time watching our videos than ever before. And better yet, those videos were being shared at record levels. All this to say, HMY’s video strategy is attracting boat buyers and linking them to our sales professionals.
9. DOES YOUR BROKERAGE STILL PARTICIPATE IN PRINT ADVERTISING?
While highly-targeted digital marketing is the gold standard, HMY continues to be a dominant advertiser in print publications such as Yachting, PMY and Marlin Magazine. The yachting industry continues to thrive, boat buyers continue to purchase, and HMY knows we must be in front of these buyers in the print magazines which are the best of the best.
10. DOES YOUR BROKERAGE FIRM HAVE OFFICES IN MAJOR MARINAS?
HMY is proud to have office locations in five of the major marinas in the Southeastern US including Ocean Reef, Miami Beach Marina, Bahia Mar, Palm Harbor Marina, and Charleston City Marina. Plus, six other marina locations throughout the Southeast US. Having offices strategically located in these marinas provides exceptional exposure to boat owners and buyers, and a visual connection that is more powerful than you think.
11. HAS YOUR FIRM BEEN IN BUSINESS FOR OVER 40 YEARS?
Experience matters and HMY Yacht Sales has been thriving in business for over 40 years. There are not many other firms in this industry that can say the same. Our clients know that HMY is an iconic brokerage firm with standards that go above and beyond the norm. Top-notch yachting expertise is what you get when you choose HMY.
12. IS MY YACHT SHARED ON COMPETITOR WEBSITES?
Yes. Because HMY takes advantage of YachtWorld, BoatTrader, and Boats.com MLS systems, your yacht will be listed on multiple websites allowing for maximum exposure. We also use other online sources to extend the presence of your yacht listing based on size and type which targets buyers more effectively. Because of these tactics, your listing will appear on a multitude of sites.