Page 38 - World Airnews September 2020 Edition
P. 38

AFRICAN
                AIRLINES

                                  MISSING CONTINENT: OCEANIA






             thiopian Airlines, the flag carrier

       Eof Ethiopia, is well known around
        the world for its global presence. Since its
        founding in 1945, the airline has expanded
        its operations and fleet.


         Today, Ethiopian is Africa’s largest airline

        in terms of passengers carried, destinations

        served, fleet size, and revenue. It is also the

        world’s four largest airline in terms of the
        number of countries it serves.
         Currently, it provides regular services to
        all continents except Oceania.     Manila. The same year, it inaugurated Los   destinations. For capacity, its biggest mar-



         As of February 2020, the carrier flew to   Angeles and Newark, taking the total number   kets - Nairobi, Entebbe, Mombasa and Khar-

        129 destinations in 75 countries.  of destinations in the Americas to six.   toum - are in countries bordering Ethiopia.




                                             In 2018, Buenos Aires became the second
        HUB AND SPOKE                      country market for the airline on the continent.  OCEANIC ADVENTURE

        Ethiopian Airlines’ slogan, ‘The New Spirit                            It’s strange that, even after so many years,


        of Africa’, is an appropriate representation   MAJOR MARKETS           Ethiopian has not set foot in Oceania.


        as far as passenger traffic is concerned.   The African carrier’s leading country   Nevertheless, the reason might be understand-
        The airline has done a commendable job   market is China, with an estimated 2.5   able. First of all, Oceania to Africa passenger

        in connecting Africa to the world, and it   million passengers between the country   demand is not substantial, with most of it



        boasts a monopoly over international flight   and Africa in 2019.      concentrated within a few countries.


        demand out of the continent.         Pre-corona virus, Ethiopian served Beijing,   Secondly, non-stop flights to destinations



         It is unique geographically, but in terms of op-  Chengdu, Guangzhou, and Shanghai Pudong   like Sydney, Melbourne, and Auckland will
        erations is very similar to the likes of Emirates,   on a passenger basis. The US leads by air-  be no less than 13 hours and require a wide-


        Turkish Airlines, Qatar Airways, and Etihad.  ports per country, with five: Chicago, Hous-  body aircraft like B787 or A350. This would



         Ethiopian serves more destinations in   ton, Newark, New York and Washington.  mean that the carrier will have to shift its


        Africa than any other airline. By late 2012, the   In terms of weekly seats, Dubai, Nairobi   aircraft from more in-demand routes.


        carrier was already flying high demand routes   and Entebbe are in the top three. Delhi and   Moreover, Ethiopian’s strong presence in
        out of Addis Ababa using its new 787s.   Mumbai were also a part of the top-ten list,   Singapore is already serving the purpose.
         In 2013, Ethiopian entered South America   with twice-daily frequencies to both the   Using its code share partnership with
        with non-stop services to Rio de Janeiro   Indian cities. Earlier this year, the airline   Singapore Airlines, passengers can fly


        and São Paulo. Soon, Singapore, Shanghai   expanded services to India with new flights   extensively to Oceania via Singapore. With

        and Vienna were launched too.      to Bangalore and Chennai.           the ongoing pandemic, it is doubtful we will

         By 2016, Ethiopian was flying to unexpect-  In terms of connections, Nigeria is the   see Ethiopian fly to the seventh continent






        ed destinations like Tokyo-Narita, Dublin and   most important African country with four   in the next few years. Q
                SUPERSONIC
             WORLD'S FASTEST CIVIL AIRCRAFT



                                            in engine-airframe matching activities.   The priorities of this engagement are
                                              The teams will also investigate wheth-  informed by Boom and Rolls-Royce’s


                 oom Supersonic, an aerospace   er existing engine architecture can be   shared commitment to sustainability.

          Bcompany building the world’s fast-  adapted for supersonic flight, while   Overcoming the technological chal-



           est civil aircraft, and Rolls Royce have an-  Boom’s internal team continues to devel-  lenges of supersonic flight provides a


           nounced an engagement agreement that   op the airframe configuration.  unique opportunity to accelerate innova-

                                                                              tion sustainably.
           will explore the pairing of a Rolls-Royce   Blake Scholl, Boom founder and CEO said,
                                                                               Simon Carlisle, director of strategy
           propulsion system with Boom’s flagship   “We’ve had a series of valuable collabo-  Rolls-Royce said, “We share a strong

                                            rations and co-locations with Rolls-Royce


           supersonic passenger aircraft, Overture.  over the past years to lay the groundwork   interest in supersonic flight and in sustain-


            The goal of the new agreement is to   for this next phase of development.  ability strategies for aviation with Boom.

           work together to identify the propulsion   “We look forward to building on the prog-  “We’re now building on our valuable

           system that would complement Boom’s   ress and rapport that we’ve already built   experience in this space as well as our
           Overture airframe.               with our collaboration as we work to refine   previous work together to further match


            The engagement will involve teams   Overture’s design and bring sustainable   and refine our engine technology for


           from Boom and Rolls-Royce collaborating   supersonic transport to passenger travel.”  Boom’s Overture.” Q
                                                 World Airnews | September 2020
                                                         — 36 —
   33   34   35   36   37   38   39   40   41   42   43