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Steps to maximise

your winter shop

As summer and allergy season draws to a close, it’s time to start
thinking about the next big season in pharmacy: cough, cold and flu.
Coughs, colds, and the flu are among the most widespread illnesses,
and contribute to a high volume of footfall in pharmacy, underscoring
the need for readily available OTC medications.

74% of your patients experience cough, cold and flu symptoms each
year but despite having multiple symptoms, they won’t be using the
most appropriate product and will often use a ‘one size fits all’ approach.
You play a pivotal role in providing healthcare support to your
community, offering advice on symptom management and
recommending appropriate treatments, so it is imperative that you get
your cough, cold and flu category right.

Making the most of the category

With a strong presence in pharmacy, for both
GSL and P medicines, the total category is
broken down into smaller subcategories to
help customers understand the product range
available, choose the best product for their
symptoms and simplify their shopping experience.
Customers often shop cough, cold and flu
category using the following decision factors, Throat
adopt this on your shelf and customers will be
able to navigate the fixture with ease.

Cold and Flu
Med confec

Decon

Cough

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