Page 2 - P5429.1 V1 Numark Own Brand Book 1

NUMARK

OWN BRAND

Quality and Value without Compromise

Own Brand products are becoming increasingly important to
Independent Pharmacies. They allow you to offer a credible
alternative to the key brands at a competitive price. They also
provide an opportunity to increase profit margins.

At Phoenix we have the largest range of OTC Own Brand products in
the Pharmacy market. We have over 300 products in the range and
this is continually growing. We are always expanding the range with
new products.

We have been working hard to improve our packaging and we’re in
the process of updating every product in the range. Our products
now look more like the brand alternative which allows customers to
instantly identify the product with the relevant brand.

This book provides details of every product in the range along with
the barcode for each product so you can order using the Spark App.

We’ve provided hints and tips of how to merchandise these Own
Brand products as well as identifying best sellers and branded
comparisons

Nigel Swift

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