Page 23 - P4403.59-V60_Numark Pharmacy Magazine Feb 25

Creating a winning content marketing A sample content calendar roadmap for
strategy March
When building your pharmaceutical content To give you a head start, here’s an example of a
marketing strategy, keep these questions in content calendar for March.
mind: Week 1:
1. Who is your target audience? Identify the • March 1: Post about "March into
demographics and needs of the customers Wellness"—a campaign encouraging
you want to reach. healthier habits.
2. What are you raising awareness about? • March 3: Share an infographic for World
Define the focus of your campaigns— Hearing Day, highlighting hearing aid
whether it’s a specific service, health services or ear care products.
condition, or product line.
3. What type of content will resonate? Week 2:
Consider videos, infographics, articles, or • March 8: Celebrate International Women’s
social media posts that align with your Day by showcasing women’s health
audience’s preferences. products and services.
4. How will you measure success? Set clear • March 10: Promote Mother’s Day gift ideas,
KPIs such as engagement rates, website including skincare products or vitamin
traffic, or service bookings to evaluate your bundles.
efforts. Week 3:
• March 14: Feature educational content
about Diabetes Awareness Day and related
health checks.
• March 17: Share a St. Patrick’s Day post
with a focus on green-themed health tips
or products.
Week 4:
• March 20: Mark the first day of spring
with allergy season preparation tips and
products.
• March 25: Spotlight a success story about
one of your services, like a customer review
of your flu jab service.
• March 31: Wrap up the month with a
“What’s Coming in April” teaser post about
upcoming promotions or health days.

This structured approach ensures consistent and engaging content that builds
awareness, supports customers, and differentiates your pharmacy.

By embracing these strategies, you’ll be well-equipped to face the challenges of today’s
pharmacy landscape while staying connected with your community and growing your
business. Together with Numark, let’s transform these challenges into opportunities.

23
23

10/01/2025 16:04:01
P4403.59-V60_Numark Pharmacy Magazine Feb 25.indd 23
P4403.59-V60_Numark Pharmacy Magazine Feb 25.indd 23 10/01/2025 16:04:01