Page 15 - P4403.14_V91_YOUROTC_Book APRIL_2024_PRINT

IN THE KNOW: ALLERGY 15

Here’s a planogram example as to how to execute your
allergy range based on principles discussed

Decision Hierarchy

Format

Tablet | Syrups
Nasal Sprays | Eyes

Brand

Brand block to create impact
and draw the eye
Lead in with Numark

Active
Lead in with known
ingredients customers will
Here’s a planogram example as to how to execute your allergy range based on principles discussed recognise such as Cetirizine
Here’s a planogram example as to how to execute your allergy range based on principles discussed and Loratadine
Here’s a planogram example as to how to execute your allergy range based on principles discussed
Here’s a planogram example as to how to execute your allergy range based on principles discussed
Here’s a planogram example as to how to execute your allergy range based on principles discussed
Here’s a planogram example as to how to execute your allergy range based on principles discussed
Here’s a planogram example as to how to execute your allergy range based on principles discussed
Here’s a planogram example as to how to execute your allergy range based on principles discussed
Decision Hierarchy
Decision Hierarchy
Decision Hierarchy
r
Decision Hierarchychy

H
r
e
i
a
Decision
Decision
Decision erarchyhy
Decision Hi Hierarc
FormatHierarchy
Format
Tablet | Syrups| Nasal Sprays | Eys
Tablet | Syrups| Nasal Sprays | Eys
F Format
r
Formatmat
o
Format
Format
Format
Tablet | Syrups| Nasal Sprays | Eys
|

S
e
y
rup
l
Tablet | Syrups| Nasal Sprays | Eys Eys
Nasal

|
a
t

s
y

Ta
b
Spr
|
s
Tablet | Syrups| Nasal Sprays | Eys
Tablet | Syrups| Nasal Sprays |
Tablet | Syrups| Nasal Sprays | EysEys
Tablets
Tablets
Tablets
T Tablets
ab
l
Tabletsets
Table
Tablets
Brand Tabletsts
Brand
Brand block to create impact and
Brand
Br
Brandand
Brand block to create impact and
Brand
Brand
Brand
draw the eye
draw the eye
Brand block to create impact and
block
t

impact
e

to

ea

cr

and
Br
Brand block to create impact and and
Brand block to create impact and nd
Brand block to create impact a
Brand block to create impact and
Lead in with Numark
Lead in with Numark
Tablets
draw the eye
draw the eye eye
draw the
draw the eye
draw the eye
draw the eye
Tablets
Lead in with Numark
Lead in with Numark ark Tablets
Lead in with Num
Lead in with Numark
Lead in with Numark
Lead in with Numark
T Tablets
ab
Tabletsets
l
Table
Tabletsts
Tablets
Active
Active
Lead in with known ingredients
A Active
Activetive
c
Lead in with known ingredients
Active
Active
Active
customers will recognise such as
Lead in with known ingredients
k
n

Lead
o
n
w

Lead in with known ingredients edients
in

ingr
with
customers will recognise such as
Lead in with known ingredients
Lead in with known ingredients
Lead in with known ingredients
Cetirizine and Loratadine
customers will recognise such as
customers will recognise such as
customers will recognise such as
Cetirizine and Loratadine
customers will recognise such as as
customers will recognise such
customers will recognise such as
Cetirizine and Loratadine
Cetirizine and Loratadine
Cetirizine and Loratadine
Cetirizine and Loratadine
Cetirizine and Loratadine
Cetirizine and Loratadine
Top Tip!! Tablets Syrups including Children’s Nasal Sprays & wipes
Top Tip!!
Only double face if you Tablets Syrups including Children’s Nasal Sprays & wipes
T Tablets
Top Tip!!
l
Tabletsets

Top Tip!!Tip!!
ab
Top
rprays & wipes
Nasal S
Tablets
Nasal Sprays & wipes
Only double face if you
Nasal Sprays & wipes
Nasal
w
i
e
p
Tablets
ay

s
p
S
&

Top Tip!!
Top Tip!!
Syrups including Children’s
Top Tip!!
S Syrups including Children’s
Table

Syrups including Children’s s
rup
y
s
e
r
d
Nasal Sprays & wipes
Nasal Sprays & wipes
n
C

including
l
i
h
Syrups including Children’
Syrups including Children’s
really need to e.g. to Tabletsts Syrups including Children’s s ’ Nasal Sprays & wipes s
Only double face if you
Only double face if
Only double face if you you
really need to e.g. to
Only double face if you
Only double face if y
Only double face if you ou
manage stock on fast
really need to e.g. to
really need to e.g. to
really need to e.g. to
really need to e.g. to
really need to e.g.
really need to e.g. to
manage stock on fast to
moving lines otherwise this
manage stock on fast
manage stock on fast fast
manage stock on
manage stock on fast
manage stock on fast
manage stock on fast
moving lines otherwise this
is wasted space
moving lines otherwise this
moving lines otherwise
moving lines otherwise this this
moving lines otherwise this
is wasted space
moving lines otherwise this
moving lines otherwise this
is wasted space
is wasted space
is wasted space
is wasted space
is wasted space
is wasted space
Eye Drops Nasal Sprays Eye/Throat – NPD Feature
Eye Drops
Nasal Sprays
Eye/Throat – NPD Feature
E Eye Drops

Eye Dropsops
S Sprays
Nasal
y
e
Dr

p
Nasal Sprays
Nasal
ay
r
PDNPD Feature
Eye Dropss
Eye/Throat –
Eye Drop

Eye/Throat – NPD Feature
–

Feature
N
Nasal Sprays
Eye Drops
Nasal Sprays
Eye Drops Nasal Sprays s Eye/Throat – NPD Feature
Eye/Throat
Eye/Throat – NPD Feature
Nasal Sprays
Eye/Throat – NPD Feature
Eye/Throat – NPD Feature
Top Tip!!
Only double face if you really need to e.g. to manage stock on
fast moving lines otherwise this is wasted space