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34 HEALTHCAREW: GASTRO (GI) CATEGORY
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In The Know:
Gastro (GI) Category

The gastro category is a key player in the
pharmacy OTC portfolio with customers coming
to you for advice and treatments for a range of
common upper and lower GI conditions.
Pharmacy is perfectly positioned to offer advice
surrounding digestive discomforts so it is
important that both pharmacists and counter
staff keep up to date with the relevant information
surrounding symptoms and remedies. To help keep
up to date with the latest guidance surrounding
common GI conditions, sign into our online training
library via www.numarknet.com/training

Category performance Subcategory Split

The GI Category holds approximately
10% of the total medicines category
according to internal space allocation
data. There are a wide variety of
products available for self-selection.
If we take a look at the breakdown of
the category, it’s split into five main
subcategories. 19% 11%

Anti-Haemorrhoids

Anti-Diarrhoel
19%
I.B.S.

Indigestion

Laxatives / Diuretics

8%
43%

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P4403.14_V87_YOUROTC_Book DECEMBER_2023 for Sauly.indd 34
P4403.14_V87_YOUROTC_Book DECEMBER_2023 for Sauly.indd 34 10/11/2023 12:16:13