Page 11 - P4403.59-V63_Numark Pharmacy Magazine May 25
P. 11

Marketing strategies to promote your
               service

               Once certified, marketing your yellow fever
               vaccination service is key to attracting patients.
               Here are some effective strategies:
               1.  Update your website & google business profile
                      - Clearly advertise that you are a certified
                         yellow fever vaccination centre.

                      - Include an online booking system for easy
                         appointments.
                      - Use seo to appear in local searches (e.G.,
                         "Yellow fever vaccine available near me").
               2.  Utilise social media & digital advertising
                      - Run facebook & instagram ads targeting
                         frequent travellers.
                      - Share educational posts about the
                         importance of yellow fever vaccination.
                      - Example post: "travelling to africa or
                      south america? Some countries require
                      proof of yellow fever vaccination! Get your
                         vaccine & certificate at [pharmacy name].
                         Book now!"

               3.  In-store promotions & partnerships
                      - Display posters and leaflets in high-traffic
                         areas.
                      - Offer bundle deals (e.G., "Yellow fever +
                         hepatitis a + typhoid = 10% off").
                      - Partner with travel agencies, tour
                         operators, and local gps for referrals.





                                                                           A Profitable and Practical
                                                                           Addition

                                                                           Adding yellow fever vaccination to
                                                                           your travel health services is a simple
                                                                           and effective way to grow your
                                                                           pharmacy’s income while providing a
                                                                           valuable service to your patients.
                                                                           With Numark’s support,
                                                                           Pharmadoctor’s tools, and ECG’s
                                                                           training, you have everything you
                                                                           need to make it a success. Now is the
                                                                           time to take the next step and get
                                                                           your pharmacy ready for the summer
                                                                           travel season.


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                                                                                                                 14/04/2025   12:45:09
         P4403.59-V63_Numark Pharmacy Magazine May 25 -.indd   11                                                14/04/2025   12:45:09
         P4403.59-V63_Numark Pharmacy Magazine May 25 -.indd   11
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