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Evolution of APM
Active Price Management (APM), PSUK’s
generic scheme for Dispensing Doctors
was launched back in April 2017. Since
2017 we have committed to continually
evolving the proposition to ensure that it still
meets members needs in today’s changing
environment.
Prior to the launch there were various generic
schemes available to you, all with different
thresholds or spend levels to hit for rebates
to paid, with these rebates all being paid by
different suppliers at different times. There
was also the issue of working out if a product KEYS
was included in a generic scheme or not, or Our KEYS offering is not something that we
if it was a limited discount product or if the made too much noise about when launched
price was competitive. APM aimed to help back in February 2020, but is something that
simplify generic purchasing and discounts for has really benefitted members over the last 4,
our members. almost 5 years.
We worked very closely with the generic When you are searching for a product on the
manufacturers who offered their own PSUK Portal or checking your invoices and
schemes at the time, developed the APM see the word KEYS in the product description,
cascade or ranking system, which included this is what we call a KEYS product. KEYS
ALL generic products that PHOENIX stock products are all generics and are only
and developed our rebate process to allows us available to key PHOENIX customers, which
to pay your rebates just one month in arrears, includes PSUK members. Keys generics
rather than the usual two months. are purchased in advance as we know our
The fundamentals of APM have not changed members volumes and kept separately in
since April 2017. The APM system works the warehouse to other generics available to
on the basis that when you place an order other customers. This means if there is ever a
for a generic product, we will send you the supply issue, PSUK generic stock is protected
cheapest option available. Once the month and safe from spikes in volume from other
has come to an end, your sales and rebates channels.
are calculated, and you receive the rebates In addition to KEYS stock being protected,
straight into your practice’s bank account. due to us forecasting our volumes each
We have however over the years introduced month, the price is also protected. This
new features to the proposition to ensure it means that when there is a supply issue and
remains relevant with the generic market and prices inevitably increase, the price of the
profitable. KEYS product will remain stable for longer.
30 PS Magazine | Evolution of APM Buy direct online at PSUK.co.uk
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