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One example of this would be when there was
a supply issue with Atorvastatin Tablets. As
we had forecasted with the supplier, the KEYS
product remained in stock, meaning there
was no disruption to supply.
When launched, we trialed the KEYS offering
with just 50 generic products. Over the years
this number has grown and there are now over
570 KEYS products available to you, with new
products being added each month.
As there are over 570 generic products with
our KEYS offering, you don’t need to worry The proposition was added to the PSUK
about supply issues or price fluctuations Portal, with members having the ability to
on most of your generic purchases through activate the deals relevant to their practice.
PHOENIX as KEYS has you covered. Once active, the system would substitute the
Pricing process product ordered for a more cost-effective or
profitable choice.
As the generic market is very competitive, we When we launched APM+, there were 88
continually look at ways to improve how we deals available. Now there are over 150
manage our pricing within APM. The name Generic Switch deals on the PSUK Portal that
is Active Price Management after all. We will help your practice save time and money.
carry out regular comparisons across the DD
market and use other pricing tools to ensure Following on from some feedback we received
we offer our members a competitive generic on APM+, members like the proposition,
basket. but the name APM+ didn’t really resonate
with them, so in September of this year we
When products are short in the market, these branded APM+ to Generic Switch.
products are monitored daily and, as we
pay rebates on all of your generic purchases In addition to the re-branding for APM+
through PHOENIX, rather than having net to Generic Switch (and MyDeals to Brand
pricing, we can ensure that the price you pay Switch), we also added the ability for you to
is competitive for the entire month. remove your practice from any active deals
APM+, now called Generic Switch on the PSUK Portal. This gives you back full
control of any product substitutions you wish
APM+, which we have recently rebranded as to make.
Generic Switch, was launched in March 2020, Linked to our Generic Switch proposition,
before the world went a bit crazy. we do regularly include any off-patent
We launched APM+, to help you with your and recent generic product launches in
purchasing of MR/SR/XL generic products, our monthly eNewsletter and Top Tips. If
as well as brand generics and to maximise appropriate, we will create new Generic
on any off-patent opportunities. The Switch deals on the PSUK Portal to help you
system allows you to control what products maximise on the profitability of these new
you receive, with a focus on products that generics before they get added to Category
would not ordinarily cascade and to ensure M, as this usually results in a reduction in
compliance to any off-patents relevant to their reimbursement price and therefore their
your practice. profitability.
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