Page 28 - P4403.59 V47 Numark Magazine Jan PRINT

Numark own brand: Saving

your customers £ whilst

adding % to your profit line

January can be a struggle for consumers after heavy spending over
the Christmas period. January often comes with tightened purses
and a more cash conscious customer. Peak winter, customers are
still likely to be coming in search of cough and cold remedies, and
the opportunity to offer them a quality value alternative can really
help to expand your business potential.

Our Numark own brand range offers over 300 pharmacy focused products
which are exclusive to our Numark members, helping you to offer your
customers a value for money alternative to the leading brands whilst
maintaining product quality and profit margin.

With RRPs at least 20% below the leading brand, the Numark own brand range
provides quality products at winning prices for your customers, whilst driving
average profit margins of 59% for you vs. the leading brand.
Brand vs OB

Many customers now understand that the core ingredients of own brand
products are often the same as the brand leaders and for their core seasonal
healthcare needs, will often turn to an own brand alternative to save themselves
a bit extra whilst helping to ease their symptoms.
We’ve compared a basket of cold & flu remedies from the leading brands in their
categories, against the Numark own brand alternatives to see the value you
could be saving your customers, whilst adding extra cash to your profit margin.

Brand Name Brand Retail* % Margin
Vicks Children's Vapour Rub/Snuffle Babe, 50g £4.50 26%
Lemsip Max Cold & Flu Sachets, 10s £5.59 30%
Lemsip Max Day and Night Capsuls 16s £5.89 31%
Benylin Mucus Cough & Cold All in One Relief Tablets, 16s £5.59 35%
Vicks VapoRub, 50g £4.00 23%
Benylin Mucus Cough Menthol, 150ml £7.89 39%
Covonia Chesty Cough Mixture Mentholated, 180ml £6.64 40%
Night Nurse Liquid 160ml £9.49 36%
Zovirax Cold Sore Cream, 2g £8.49 36%
Berocca Effervescent Tablets, 15s £9.29 42%

28

12/12/2023 14:40:04
P4403.59 V47 Numark Magazine Jan 24.indd 28 12/12/2023 14:40:04
P4403.59 V47 Numark Magazine Jan 24.indd 28