Page 9 - P4304.1-V101_PS Magazine - Sept 24 PRINT

Re-introducing our Brand

and Generic Switching

Propositions

As a PSUK member you have access to As the name states, Brand Switch will
a wide range of exclusive propositions continue to help with any brand-to-brand
designed specifically for dispensing doctors. switches. With Generic Switch covering
These propositions aim to save you time, brand to generic switches and MR/SR/XL
save you money, improve efficiencies, drive switches.
profitability, and provide you with knowledge As well as renaming the tabs on our Portal,
and expertise. we will also be updating the wording on
Two of these propositions that are available each tab, to give you a brief overview of the
to you on the PSUK Portal are Brand Switch proposition, how it works, what you need to
and Generic Switch, which help you save do in practice and what the benefits are.
time by streamlining your ordering and help All the current deals that
you reduce costs whilst also driving profit for you have activated will
your practice. remain in place, so there

We launched Brand Switch in July 2017, with will be no change to
our Complete PI offering which switches your ordering and no
loss-making UK products to profitable disruption to the cost-
PI alternatives. Then in March 2022, we saving and profitability
launched Generic Switch, which managed these exclusive
the generic ordering, including any brand to propositions offer.
generic opportunities. Get in touch with your

Having received feedback from members, Account Manager to
we have heard that the names Brand Switch find out more about
and Generic Switch can be confusing as how our propositions
they don’t really explain what the deals are can support your
and what they do. Because of this, we have dispensary.
decided to rename both propositions.
• My Deals will become Brand Switch
• APM+ will become Generic Switch

The propositions will fundamentally remain
the same and will still be available on the
PSUK Portal.

My Deals APM+

Joe Davies

Customer Proposition Manager

Brand Generic
Switch Switch

or call us on 01904 558 350

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