Page 26 - P4403.14_V93_YOUROTC_Book JUNE_2024_PRINT

26 IN THE KNOW: SUNCARE
26 OWN BRAND
In The Know: Suncare

Top tips for you to get the best out

of the Sun Care Category

It’s time to update your Sun Care range! For Pharmacies who are building an OTC
offering and interested in growing OTC sales, Sun Care is one of the most perfect
categories to focus on right now.
We’ve put together some top tips to help you as a ‘distress purchase’ customer? If so, a
get the best from this category and we’ll also core range would suit you best or if you do
share some category knowledge to help you not have a lot of competitors around you in
when choosing your range and recommending close proximity then you can afford to stock
the right products for your customers. an extended range. Also consider things like; if
you are located near a school you may want to
Space: Define the space you have available stock more kids skus or if you are located nearer
for your Sun Care range, this will help when to offices you may want to look at ‘on the go’
choosing what / how many products to buy options.
in. Make sure the area can be easily identified
as the Sun Care destination area within your Price: Make sure you take advantage of our
branch. fantastic wholesaler price promotions on Nivea
Sun and Calypso Sun – they will help you
Range: Cover the most popular formats and secure good profits. Take some time to consider
strengths. Offering more than one format your retail prices and any promotional prices
and SPF strength will open up opportunity to you may want to offer. People will expect to
capture more sales. Its good practice to follow pay a bit more when demand is greater than
the weather predictions, so you can make sure supply, but if you are too expensive and there's
to stock up for those key summer peaks.
a lot of competition, then your customers will
Customer: Think about who your customers know this and move to other outlets such as
are? Would you consider your OTC customer supermarkets.