Page 33 - P4304.1-V110 PSUK Mag June 2025
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Why content marketing
matters for dispensaries
“What should I POST?” A content strategy isn’t just about looking
good online. It’s about reinforcing your role
as a trusted healthcare provider.
Build awareness through a Here’s why it’s worth the effort:
strong content calendar • Attract and retain patients
Relevant, helpful content builds trust
A practical way to strengthen your patient and encourages loyalty.
relationships and enhance visibility is
through a well-thought-out content plan. • Differentiate your practice
Whether it’s sharing updates about your Show what makes your dispensary
services or engaging patients on key health different—whether it’s your team, your
issues, a consistent social media presence services, or your patient-first
can make a big difference. approach.
We can support you in building a content • Support patient wellbeing
calendar tailored to your dispensary’s needs. By sharing educational resources, you
Here’s what a strong content calendar empower patients to take control of
might include: their health.
• Relevant health awareness dates • Simplify complex topics
Highlight national campaigns and Turn complicated information into
awareness weeks that matter to easy, actionable posts that align with
your patients. clinical guidance.
• Service updates Planning a content
Share updates about flu jabs,
repeat prescription services, or new strategy: Questions to ask
offerings.
When creating your plan, consider:
• Community-led content
Celebrate your team, share behind- 1. Who is your audience?
the-scenes photos, and highlight Understand the demographics and
patient-focused improvements.
needs of your patient list.
• Product highlights
Showcase key items from your 2. What do you want to promote or
dispensary—such as seasonal highlight?
allergy relief or supplements. Are you focused on a specific
service, seasonal condition, or
• Educational content awareness campaign?
Offer tips, explain conditions, or
answer common questions with 3. What type of content works best?
easy-to-digest information. Would your audience respond better
to visuals, short posts, or longer
articles?
4. How will you measure success?
Look at engagement, feedback, or
even increased uptake of services.
Digital Series | PS Magazine 33
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P4304.1-V110 PSUK Mag June 2025.indd 33 20/05/2025 15:39:24
