Page 10 - P4403.14_V91_YOUROTC_Book APRIL_2024 Northern Ireland PRINT

10 IN THE KNOW: ALLERGY
10 OWN BRAND

Allergy Market Performance
Allergy Market Performance

Summary 2023
Summary 2023

Sponsored by
Sponsored by
Allergy sales topped previous years during the seasonal peak at £14m despite a slower start to the
Allergy sales topped previous years during the seasonal peak at £14m despite a slower start to the
season following an extended Cold & Flu season.
season following an extended Cold & Flu season.
Allergy – Value, Units & AUP
Allergy – Value, Units & AUP
Total Coverage - STD w/e 05.08.23
Total Coverage - STD w/e 05.08.23
Value (in £M) Units (in Mio) Price per Item (in £)
114.9
4.49
27.2
99.8 Value (in £M) 118.2 25.6 Units (in Mio) 26.3 Price per Item (in £)
4.22
3.90
99.8 +15.1% 114.9 +2.9% 118.2 25.6 +6.4% 27.2 -3.3% STOCK UP +6.4% 4.49
26.3
+8.2%
Year Ago
2 Years Ago Year Ago Latest 23 weeks 2 Years Ago Year Ago NOW READY 4.22 Latest 23
2 Years Ago
Latest 23 weeks
3.90
weeks
+15.1% +2.9% +6.4% -3.3%FOR PEAK +6.4%
+8.2%
ALLERGY
2 Years Ago Year Ago Latest 23 weeks 2 Years Ago Year Ago Latest 23 weeks 2 Years Ago Year Ago Latest 23
Allergy – Value Sales Trended
Total Coverage - STD w/e 05.08.23 SEASON weeks
16,000,000.0 £14,434,688
Allergy – Value Sales Trended
14,000,000.0
Total Coverage - STD w/e 05.08.23
12,000,000.0
16,000,000.0 £14,434,688
10,000,000.0
14,000,000.0
8,000,000.0
12,000,000.0
6,000,000.0
10,000,000.0
4,000,000.0
2,000,000.0
8,000,000.0
0.0
6,000,000.0
4,000,000.0
Season 2021 Season 2022 Season 2023
2,000,000.0
Tablets are winning this season, growing share consequentially over 2 seasons followed by Drops with
strongest value sales increase.
0.0
Share of +/- Value +/- Value Value
Allergy Share Share 2YA %Chg Tablets share growth has slowed down since last
season mainly seeing an uplift in the post-peak
66.9% +0.4% Season 2021 +3.5% period. This was mainly influenced by RoS growth in
+2.2%
Season 2023
Season 2022
Boots, and promo support of Allevia in Grocery
Channels.
Tablets are winning this season, growing share consequentially over 2 seasons followed by Drops with
Sprays has slightly recovered from a share decline
strongest value sales increase. last season benefitting in the pre-peak period.
+0.1%
17.6%
-1.0%
Share of +/- Value +/- Value +3.1% Despite a value decline across Grocery channels,
Value
Save
major unit demand increase in peak period in
Allergy Share Share 2YA %Chg Boots resulted in Sprays’ overall growth, where
Tablets share growth has slowed down since last
Up
To 10%
Beconase has been the key winner.
Off
season mainly seeing an uplift in the post-peak
66.9% +0.4% +2.2% +3.5% Liquids/Syrups are in decline mainly due to
period. This was mainly influenced by RoS growth in
Trade
Boots, and promo support of Allevia in Grocery
9.0% -0.8% -0.6% -5.9% Syrups this season due to a larger push from other
formats and RoS declines . Tesco has been the key
Channels.
channel of decline where there also has been promo
support declineghtly recovered from a share decline
Sprays has sli
last season benefitting in the pre-peak period.
5.8%
Despite a value decline across Grocery channels,
+3.1%
+0.1%
-1.0%
17.6% +0.3% -0.5% +8.2% Drops have the smallest share of the category yet are
seeing strongest value growth this season due to
major unit demand increase in peak period in
unit demand increase across all key retailers.
Boots resulted in Sprays’ overall growth, where
Beconase has been the key winner.
Liquids/Syrups are in decline mainly due to
9.0% -0.8% -0.6% -5.9% Syrups this season due to a larger push from other
formats and RoS declines . Tesco has been the key
channel of decline where there also has been promo
support decline
5.8% +0.3% -0.5% +8.2% Drops have the smallest share of the category yet are
seeing strongest value growth this season due to
unit demand increase across all key retailers.