Page 12 - P4403.14_V91_YOUROTC_Book APRIL_2024 Northern Ireland PRINT

12 IN THE KNOW: ALLERGY

It’s time to start thinking about how to get the most from your allergy
space, spring is just around the corner and so it’s the perfect time to
start to gather ideas ahead of the allergy season!

Here’s some handy hints and tips to really maximise your shelf space within allergy…

Customers tend to shop by format – many will The next format to prioritise is syrups, including
be used to taking a tablet therefore start with Children’s syrups. Apply the same merchandising
tablets. Lead in with well known active ingredients principles; lead in with Numark then into branded
such as Loratadine and Cetirizine moving into products blocked by need state.
alternative active ingredient tablet products such
as Fexofenadine. Now move into nasal sprays, there is a broad
offering of nasal sprays covering different
symptoms from allergy relief to nasal cleansing and
Top Tip!! decongestion, ensure they are brand blocked and in

Lead in each sub category with the relevant need state for ease of shopping.
the Numark option where available. Nasal sprays may need to be blocked across more
This will promote value for money, than one shelf, try and keep the segregation clear
especially in the current climate! between need states. This approach will also apply
Ensure you order in to any other sub categories which are split over
numerical pack size numerous shelves.
for each product
Following nasal sprays move into eye drops and eye
sprays. Use the same principles as outlined in other
sub categories.

Tablets

Tablets

Syrups
Tablets Nasal Sprays & Wipes
Including Children’s

Eye/Throat
Eye Drops Nasal Sprays
NPD Feature