Page 337 - “O‘ZBEKISTON – 2030 STRATEGIYASI: AMALGA OSHIRILAYOTGAN ISLOHOTLAR TAHLILI, MUAMMOLAR VA YECHIMLAR”
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in stimulating and creating new opportunities for bottom-up innovation [3]. On the
            supply  side,  digital  platforms  promote  new  forms  of  entrepreneurship  and
            innovation, allowing people to fully exploit technological opportunities and realize
            their own ambitions or achieve alternative goals.
                  In  total,  2913.9  EB2  of  information  was  transferred  in  the  countries  of  the
            association in 2023. Three quarters of this volume came from China. Another 15% in
            total came from India and Russia. At the same time, the growth in Internet traffic in
            our country ensured an increase in its share among the BRICS+ countries from 4.7%
            in 2021 to 5.4% in 2023 (Fig. 1).

                                      2021                                          2023
                                   0,7 0,7 -0,3                                  0,8  0,7 -0,3
                                  0,9                                          1,2

                                     3,2                                          3,2
                                   4,2                                          4,2
                                 4,7                                          5,4
                               7,6
                                                                            10
                                     2270,2                                        2913,9
                                                                                  Exabytes
                                                                                           74,2
                                            77,6




                          China      India     Russia                   China     India     Russia
                          Indonesia  Brazil    UAE                      Indonesia  Brazil   UAE
                          Egypt      Iran      South Africa             Egypt     Iran      South Africa

                                      Fig. 1. Global Internet Protocol traffic, Gbps [1]

                  The modern market has long been characterized by a value chain that includes
            data collection, processing, analysis, storage, and, of course, modeling. Firms create
            value by transforming data into analytics and monetizing it. Digital data as a new
            economic resource creates and retains value, allowing economic entities to increase
            their  strategic  importance  by  controlling  it.  This  leads  to  the  formation  of  new
            competitive advantages and the growth of market power for such firms. It is data
            that  underlies  the  rapid  development  of  information  and  digital  technologies:
            Internet services, blockchain, the Internet of Things, AI, and cloud computing.
                  Secondly, the process of platformization, which significantly changes industries
            and markets. The effectiveness of the CP is indicated by the use of business models
            based  on  them  by  the  largest  companies  by  capitalization.  CPs  become  a
            mechanism  for  interactions  between  many  economic  entities  through
            communications via the Internet. Companies focused on platform interactions gain
            more advantages in the data-driven economy. Significant amounts of information
            related to the business activity of platform users are extracted and recorded.
                  Thus,  the  global  digitalization  of  economic  activity  makes  one  of  the  key
            conditions for the development of innovative activity the requirement for the joint
            use of information resources and information infrastructure by market entities, and,
            consequently, the capabilities of the digital platform.                                             334





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